How Is AI Shaping the Real Estate Industry for Agents?

By Philip Kang

Philip Kang is the visionary team leader of the HomeReady Team, based in Orange County, California. Since founding the team, Philip has driven rapid growth year after year, with the team on track to close over $150 million in real estate volume in 2025.

Artificial intelligence isn’t a future trend in real estate; it’s the present reality. In 2025, AI is already transforming how agents generate leads, price homes, write listing descriptions, manage clients, and even negotiate deals. So the real question isn’t if AI will change your business, it’s how you’re going to respond to it.

To stay competitive and continue delivering real value to clients, it’s no longer enough to just keep doing things the old way. You have to understand how AI is reshaping the real estate landscape and how to use it to your advantage.

From tools like ChatGPT and Jasper to real estate-specific platforms like Restb.ai, Listing AI, and Zillow’s automated pricing models, agents are tapping into AI to streamline content creation, property marketing, and lead follow-up. It’s not just about automation; it’s about acceleration.

If you’re still doing all your work manually, you’re not just behind—you’re burning time, energy, and opportunity. With years of experience in the industry, I’ve seen firsthand which strategies win, and I can tell you this: adapting to the moment is everything. Here’s how to do it.

1. Learn how to adapt. Staying relevant in 2025 means staying informed. That includes using AI-enhanced CMAs, predictive buyer behavior insights, and instant-response lead systems that meet clients where they are: online, fast, and informed.

Buyers and sellers are no longer relying solely on agents for information. They’re turning to ChatGPT, Zillow, and Bard for answers before they ever reach out. That means you have to bring more than just basic data to the table. It takes a better strategy, speed, and a bit of a personal touch, of course.

If you’re still showing up with dated presentations, canned follow-ups, or delayed responses, clients will move on quickly. They’re expecting more from agents this year, and rightly so.

2. Tech access isn’t enough. Just having AI tools isn’t the goal, but knowing how to use them effectively is what counts. Smart agents are investing time in training, experimenting with new systems, and refining their approach. Why? Because AI now allows solo agents and small teams to compete with the firepower of big brokerages. With the right setup, you can automate marketing, sharpen your pricing strategy, and qualify leads with predictive accuracy. You don’t just save time with AI, you can scale your business.

3. Use AI to build your brand. In this market, you’re not just selling homes, you’re building a brand. In the same way that a brand name influences buyers for shoes, clothes, or phones, how you build your brand will define this new tech era for you. Remember: AI is your secret weapon for making that brand visible, consistent, and credible across every platform, so make the most of it.

From generating Instagram captions and YouTube scripts to writing hyper-local blog content or even email campaigns, AI helps you stay top of mind without spending hours each day on marketing.

When you learn to harness AI templates and tools to maintain a consistent digital presence, you’re not just busy, you’re strategic. And in 2025, that’s what separates the known from the forgotten.

This may seem daunting, especially when you’re used to traditional tools, but you can learn it. I’m here to help. Reach out to me via phone or email. I’d love to help you thrive even more.